Chess in Advertising 
Although Chess isn't a common theme in advertising, the practice goes back at least a century and a half when Kaichen & Rothschild usurped Morphy's image to sell their cigars (made of the finest Cuban yara tobacco). While the media still tend to portray chess players as peculiar, anti-social recluses, the Advertisement field, which seems to know more about human nature than almost anyone, uses Chess to convey the idea of discriminating taste and savoir-faire - that is, Quality. Perhaps that the truer conception that the general public holds of Chess and it's disciples . Throughout the years, Ads using a Chess theme have covered many products- Tobacco: in addition to the Morphy ad above, Old Gold cigarettes used a chess theme Then there's Automobiles: Opel Vectra 
Renault 
Alcoholic Beverages: Highland Queen 
Hunter 
Miller Beer 
Old Grand-Dad 
Red Cap Ale 
Soft Drinks: Coke 
Pepsi 
Perfumes/Colognes: Tocadilly Perfume 
Seguin Acqua di Colonia 
High Tech: Douglas Aircraft 
En Tel of Argentina 
Navi-Sys 
Food: Stouffer's Dinners
Miscellaneous: Anti-Drug Advertisement 
Kromekote Paper Products 
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